The Marketing Plan is the overall plan for a product to be on the market.  If the plan doesn't have a strategic use; the plan is of little use.  The strategy of the market identifies the target market of the product.  There are also the 7 P's pf marketing.  These include Placement, Price, Product, promotion/Advertising, and Place among others.  The price is the money needed for the product.  The product is the overall product.  The promotion/advertising is how the product will exist on the market.  The Placement is where the product will be sold.  Also there is the 80/20 rule.  The 80/20 rule is where they focus on 20% of the market but focus on 80%  of the profit.  Another thing is SWOT.  SWOT stands for Strengths, Weaknesses, Opportunities , and Threats.  The executive summary is the overall view of the plan.  This is necessary for companies so they can make money for themselves.  The Situation analysis is the study of the internal and factors of the product.