Learned: I learned about Demographics and psycographics. I didn't know that there was a lot too it, i didn't even know anything about them. Concept: the marketing plan was a very in depth concept that I enjoyed. I liked all the steps that had to be taken, and made Scott and I successful marketing the swim team. Done Different: I would have put "table tents" in our marketing plan. Most successful were the table tents and putting flyers in almost every classroom, because that  means almost the whole student body will see it (well, the people who show up regularly).  100 Dollar budget: we would have done the spaghetti dinner at the church. Again: yes, I would do this project again, because the swim team means a lot too me, and deserves the opportunity to get recognized.