Before you begin writing your market plan, you want to already know a few things. You already need to understand your target market. you need to have a time frame too. this should be a very formal, well written plan. when writing you need to make sure to be specific, reasonable, simple and single minded. it should contain a pricing strategy and a business location. something essential that goes with this plan will be to develop a marketing budget too. but in order to really be successful, you need to get many people involved! this can and should be used as a rallying point. use this as a goal you want your company to reach.