I learned from the marketing plan that a marketing plan actually does work.  Some concepts i applied to class were advertising, as well as target market.  I would have put more announcements on the announcements.  I think Mike and Divonte's and Scott and Brian's marketing plans were the most effective because both were creative, effective, and also both increased attendance as well as awareness of the sports.  if I had a $100 budget i would have executed the spaghetti dinner for the swim team.  I think you should do this project again next year because it is effective.