Overall the Marketing Plan was a great learning experience.  I have learned that time management is key when you create a big project or plan.  Some of the concepts that we used in our marketing plan are the 4 p's and SWOT analysis.  These concepts helped our team stayed organized and see what we have to improve on.  The thing i would do differently is come up with more creative ideas for our promotion.  I think Men's basketball was successful because it already had the stands completely packed so they already have the student attendance they needed.  Also the hockey team was successful because there was an increase the student attendance at the games.  If i was given 100$ i would make cupcakes and brownies for all the students who came to the game and with extra money i would do a halftime competition with half court shots to win the money.  I think you should do the project next year because it was a good learning experience and it showed how much you had to plan and use your time in the right way.