marketing plan is a written document that provides direction of marketing activities. Marketing plans are a way a business can figure out who there target market is. In Marketing plans there are 7ps. They are price, product , promotion, placement, People, physical environment, Process, packaging. You want the plan clear, concise,  and ,simple. For a company to be successful they should use a marketing plan. It helps you to be successful because it keeps the business organized. When you make a plan you will want to use the 80:20 rule. You also want to be very specific when u make your plan. There are 8 main contents for large business.