Description: Have you ever been to a sporting event where the tension was so great that you just couldn’t help but stand and cheer? Can you think of a concert you’ve attended where afterwards you stood in awe of the experience and you didn’t want to leave? Did you ever stop to think of how major sports and entertainment events come to your area? When you see a major event are you curious how it all got put together? Have you ever wanted t see what it takes to promote the next sports star or the next chart-blazing band? Can you see yourself someday working for a record label or for a sports franchise?

 

This course will help you to develop an understanding of the marketing concepts and theories that apply to sports and entertainment events. The areas this course will cover include:

 

 

The skills and methods used to teach this course support all instructional areas, the NYS Learning Standards for Career Development and Occupational Studies and the SCANS skills.